Best Skincare Routine for Your 30s (From a Medspa Owner)

audreydevallois
Apr 28
2 min read

Woman in her thirties in a blue tank top examines her face in a mirror, touching her cheek with a thoughtful expression, in a bright bathroom setting.

Noticing new fine lines, dullness, or those random breakouts that weren’t a thing in your 20s? You’re not imagining it. As a medspa owner, I see these exact concerns all the time. So today, I’m breaking down the ideal skincare routine for your 30s—one that actually works, not just what’s trending on TikTok.

Why Your 30s Skin Needs a New Routine

Your 30s are a turning point for your skin. Here’s what’s changing:

Slower cell turnover: This means dullness and uneven texture.
Decline in collagen production: Fine lines start to show, and skin begins to lose firmness.
Hormonal shifts: Especially for women, breakouts or pigmentation can pop up seemingly out of nowhere.

In short, your old routine may no longer be cutting it.

The Ideal Skincare Routine for Your 30s

Three medical grade skincare bottles with orange labels on a dark green velvet couch, set against a floral background. Text includes "Hydration Haven". Items include a moisturizer, a 10% BPO acne cleanser, and an antioxidant green tea gentle cleanser ideal for dry, sensitive or mature skin.

Here’s a medspa-backed routine to help your skin stay bright, youthful, and healthy—broken down into AM and PM steps.

Morning Routine:

Gentle Cleanser
Opt for something soothing and non-stripping. Your skin barrier is your best friend now.
Vitamin C Serum
Brightens the skin, protects against UV damage, and evens out tone. Look for L-ascorbic acid in the 10–20% range for real results.
Hydrating Moisturizer
Lightweight, nourishing, and not overly fancy. Think support, not over-complication.
SPF 30+
Yes, every single day—even if it’s cloudy or you’re inside. Sun damage is the #1 accelerator of aging.

Evening Routine:

Medical grade skincare products with orange labels featuring "hazy halo" branding are displayed on a marble surface against a beige wall. Products include: a gentle, foaming citrus cleanser ideal for all skin types, an ultra lightweight moisturizer with Niacinamide and peptides (perfect for oily skin or acneic skin), a skin brightening moisturizer with 10% vitamin c, skin brightening and blackhead clearing pads with AHA & BHAs.

Cleanse (or Double Cleanse if Wearing Makeup/SPF)
The goal: clean skin, not tight or stripped.
Retinol or Retinoid
The gold standard in anti-aging. It smooths texture, boosts collagen, and helps with acne too. Start with 2–3 nights per week and build up.
Hydrating or Repair Serum
Look for peptides or hyaluronic acid to plump and support the skin barrier.
Night Cream or Barrier Repair Moisturizer
Crucial if you’re using actives like retinol. Look for ceramides, niacinamide, or fatty acids.

Pro Tip: If you’re new to retinol or have sensitive skin, start slow. Less is more when it comes to actives.

Optional Add-Ons (That Make a Big Difference)

If you want to go from good to glowing:

Gentle Chemical Exfoliant (1–2x per week): Think lactic acid or mandelic acid, not gritty scrubs.
Eye Cream: Especially if you’re noticing puffiness or dark circles.
Professional Treatments: Facials, microneedling, and light peels can seriously boost your skin’s glow and effectiveness of your at-home products.

Ready for a Custom Plan?

Still not sure where to start? That’s where we come in.

At The Parlour in Miami, we offer virtual FaceTime consults and build completely custom skincare routines based on your skin—not just what’s trending. We even ship the products straight to your door.

Book your complimentary skin consult here and let’s build your 30s skincare game together.

If this post helped you, share it with a friend, and feel free to drop your skincare questions via email or text—We’d love to help you glow.